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dc.contributor.authorWymer, Walter
dc.contributor.authorRundle-Thiele, Sharyn
dc.date.accessioned2019-09-11T22:29:23Z
dc.date.available2019-09-11T22:29:23Z
dc.date.issued2016
dc.identifier.issn0899-7640en_US
dc.identifier.doi10.1177/0899764014564579en_US
dc.identifier.urihttp://hdl.handle.net/10072/173380
dc.description.abstractWe conceptualize supporter loyalty, evaluate a scale for its measurement, and examine which organizational facets are most suitable to serve as loyalty objects. We conducted a survey-based research (N = 306) to examine the influence of supporter loyalty on donation behaviors (four types), volunteering behaviors (three types), organizational citizenship behaviors (four types), and bequest intentions. The effect of supporter loyalty was significant for one type of donation behaviors, all three volunteering behaviors, three of four organizational citizenship behaviors, and bequest intentions. Evaluating the effect sizes indicates that the strength of supporter loyalty’s influence is relatively modest. The organization’s mission and the people served by the organization were the most important loyalty objects.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherSage Publicationsen_US
dc.relation.ispartofpagefrom172en_US
dc.relation.ispartofpageto191en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalNonprofit and Voluntary Sector Quarterlyen_US
dc.relation.ispartofvolume45en_US
dc.subject.fieldofresearchBusiness and Management not elsewhere classifieden_US
dc.subject.fieldofresearchBusiness and Managementen_US
dc.subject.fieldofresearchSocial Worken_US
dc.subject.fieldofresearchPolicy and Administrationen_US
dc.subject.fieldofresearchcode150399en_US
dc.subject.fieldofresearchcode1503en_US
dc.subject.fieldofresearchcode1607en_US
dc.subject.fieldofresearchcode1605en_US
dc.titleSupporter Loyalty: Conceptualization, Measurement, and Outcomesen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dc.type.codeC - Journal Articlesen_US
dc.description.versionPost-printen_US
gro.rights.copyrightWymer, W. & Rundle-Thiele, S., Supporter Loyalty: Conceptualization, Measurement, and Outcomes, Nonprofit and Voluntary Sector Quarterly, Vol 45, Issue 1, 2016, page(s): 172-191. Copyright 2016 The Authors. Reprinted by permission of SAGE Publications.en_US
gro.hasfulltextFull Text
gro.griffith.authorRundle-Thiele, Sharyn


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