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dc.contributor.authorWymer, Walter
dc.contributor.authorRundle-Thiele, Sharyn
dc.date.accessioned2019-09-11T22:29:23Z
dc.date.available2019-09-11T22:29:23Z
dc.date.issued2016
dc.identifier.issn0899-7640
dc.identifier.doi10.1177/0899764014564579
dc.identifier.urihttp://hdl.handle.net/10072/173380
dc.description.abstractWe conceptualize supporter loyalty, evaluate a scale for its measurement, and examine which organizational facets are most suitable to serve as loyalty objects. We conducted a survey-based research (N = 306) to examine the influence of supporter loyalty on donation behaviors (four types), volunteering behaviors (three types), organizational citizenship behaviors (four types), and bequest intentions. The effect of supporter loyalty was significant for one type of donation behaviors, all three volunteering behaviors, three of four organizational citizenship behaviors, and bequest intentions. Evaluating the effect sizes indicates that the strength of supporter loyalty’s influence is relatively modest. The organization’s mission and the people served by the organization were the most important loyalty objects.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherSage Publications
dc.relation.ispartofpagefrom172
dc.relation.ispartofpageto191
dc.relation.ispartofissue1
dc.relation.ispartofjournalNonprofit and Voluntary Sector Quarterly
dc.relation.ispartofvolume45
dc.subject.fieldofresearchBusiness and Management not elsewhere classified
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchPolicy and Administration
dc.subject.fieldofresearchSocial Work
dc.subject.fieldofresearchcode150399
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1605
dc.subject.fieldofresearchcode1607
dc.titleSupporter Loyalty: Conceptualization, Measurement, and Outcomes
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionPost-print
gro.rights.copyrightWymer, W. & Rundle-Thiele, S., Supporter Loyalty: Conceptualization, Measurement, and Outcomes, Nonprofit and Voluntary Sector Quarterly, Vol 45, Issue 1, 2016, page(s): 172-191. Copyright 2016 The Authors. Reprinted by permission of SAGE Publications.
gro.hasfulltextFull Text
gro.griffith.authorRundle-Thiele, Sharyn


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