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dc.contributor.authorMayer, Robert
dc.contributor.authorRyley, Tim
dc.contributor.authorGillingwater, David
dc.date.accessioned2018-05-28T06:19:41Z
dc.date.available2018-05-28T06:19:41Z
dc.date.issued2015
dc.identifier.issn0969-6997
dc.identifier.doi10.1016/j.jairtraman.2015.03.003
dc.identifier.urihttp://hdl.handle.net/10072/173455
dc.description.abstractTo date there has been little research in air transport into the eco-positioning of airlines, that is, their environmental image relative to other airlines and how actual environmental performance relates to this eco-positioning. This paper identifies the environmental perceptions that passengers hold of twelve airlines and relates these perceptions to airlines' actual environmental performance, using load factors, aircraft age and the atmosfair Airline index as proxies for environmental performance. Based on a survey of over 600 passengers at Liverpool John Lennon Airport, the research analyses air travellers' perception of airlines from an environmental perspective. The results show that while there are significant differences in people's environmental perception of airlines, the eco-positioning of the airlines is not correlated to their actual environmental performance. The results support previous research findings in other industries that in many cases actual performance is less important than communicating environmental messages to the public in creating a superior eco-positioning.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPergamon Press
dc.relation.ispartofpagefrom82
dc.relation.ispartofpageto89
dc.relation.ispartofjournalJournal of Air Transport Management
dc.relation.ispartofvolume44-45
dc.subject.fieldofresearchUrban and regional planning
dc.subject.fieldofresearchTransportation, logistics and supply chains
dc.subject.fieldofresearchTransportation, logistics and supply chains not elsewhere classified
dc.subject.fieldofresearchcode3304
dc.subject.fieldofresearchcode3509
dc.subject.fieldofresearchcode350999
dc.titleEco-positioning of airlines: Perception versus actual performance
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorRyley, Tim


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