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  • The relationship between air travel behaviour and the key life stages of having children and entering retirement

    File version
    Version of Record (VoR)
    Author(s)
    Davison, Lisa
    Ryley, Tim
    Griffith University Author(s)
    Ryley, Tim
    Year published
    2013
    Metadata
    Show full item record
    Abstract
    The airline industry sets fares in the knowledge that market segments behave differently in response to pricing changes. Traditional market segments, typically split into business and leisure travellers, can be developed further through the examination of the influence that life stage exerts upon air travel choices, particularly for leisure trips. Life stage can be defined as a specific, optional event. The two key life stages of having children and entering retirement are examined in this paper in relation to individual air travel behaviour, in order to determine the primary characteristics of the associated market segments. ...
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    The airline industry sets fares in the knowledge that market segments behave differently in response to pricing changes. Traditional market segments, typically split into business and leisure travellers, can be developed further through the examination of the influence that life stage exerts upon air travel choices, particularly for leisure trips. Life stage can be defined as a specific, optional event. The two key life stages of having children and entering retirement are examined in this paper in relation to individual air travel behaviour, in order to determine the primary characteristics of the associated market segments. The paper is based on a series of household air travel surveys and focus groups. Findings show the distinct characteristics of family air travel, such as higher air fare sensitivity, as well as in-group variations due to factors such as the age of the child (or children). Retirement is also shown to impact upon air travel, affecting individuals in different ways. Some in retirement take advantage of greater time availability and fly more frequently; others will cut back, say due to health problems. Aviation industry implications, both in terms of surface access to airports and regional airport provision, are also presented.
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    Journal Title
    Journal of Transport Geography
    Volume
    26
    DOI
    https://doi.org/10.1016/j.jtrangeo.2012.08.016
    Subject
    Urban and regional planning
    Transportation, logistics and supply chains
    Transportation, logistics and supply chains not elsewhere classified
    Human geography
    Publication URI
    http://hdl.handle.net/10072/173467
    Collection
    • Journal articles

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