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dc.contributor.authorMurmann, Johann Peter
dc.contributor.authorSardana, Deepak
dc.date.accessioned2019-03-04T03:56:19Z
dc.date.available2019-03-04T03:56:19Z
dc.date.issued2013
dc.identifier.issn0312-8962
dc.identifier.doi10.1177/0312896212444114
dc.identifier.urihttp://hdl.handle.net/10072/173644
dc.description.abstractMany scholars see entrepreneurs as action-oriented individuals who use rules of thumb and other mental heuristics to make decisions, but who do little systematic planning and analysis. We argue that what distinguishes successful from unsuccessful entrepreneurs is precisely that the former vary their decision-making styles, sometimes relying on heuristics and sometimes relying on systematic analysis. In our proposed framework, successful entrepreneurs assess their level of expertise and the level of ambiguity in a particular decision context and then tailor their decision-making process to reduce risk.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherSage Publications
dc.relation.ispartofpagefrom191
dc.relation.ispartofpageto215
dc.relation.ispartofissue1
dc.relation.ispartofjournalAustralian Journal of Management
dc.relation.ispartofvolume38
dc.subject.fieldofresearchEntrepreneurship
dc.subject.fieldofresearchCommerce, Management, Tourism and Services
dc.subject.fieldofresearchcode150304
dc.subject.fieldofresearchcode15
dc.titleSuccessful entrepreneurs minimize risk
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorSardana, Deepak


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