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dc.contributor.authorFunk, Danielen_US
dc.contributor.authorBruun, Tennilleen_US
dc.contributor.editorChris Ryanen_US
dc.date.accessioned2017-04-24T11:50:46Z
dc.date.available2017-04-24T11:50:46Z
dc.date.issued2007en_US
dc.date.modified2009-09-25T04:45:59Z
dc.identifier.issn02615177en_US
dc.identifier.doi10.1016/j.tourman.2006.05.011en_AU
dc.identifier.urihttp://hdl.handle.net/10072/17500
dc.description.abstractThis study empirically investigated the motives of sport tourists who traveled internationally to participate in a hallmark Australian running event, the 2005 Gold Coast Airport Marathon. Structural equation modeling analysis revealed that involvement and strength of motivation contributed to socio-psychological motivation while cultural experience and knowledge learning contributed to culturaleducation motivation. Cultural experience was further explored through a consumer acculturation framework that led to development of the Cultural Learning Inventory (CLI). Analysis revealed that international participants desired to experience and learn nine specific aspects of the foreign destination's culture: transportation, housing, arts, language, food, media, currency, leisure activities and indigenous population. Hofstede's [(1980). Culture's consequences: International differences in work related values. Newbury Park, CA: Sage] cultural clusters were subsequently used to segment participants and MANOVA results revealed that while respondents did not differ on sociopsychological motives, respondents from cultural backgrounds dissimilar to Australian culture were more likely to agree that experiencing Australian culture and learning new information was appealing. These results indicate the duality of international marketing efforts for hallmark sport events. Convergent marketing strategies should be used to target specific segments in their sport communities, while divergent cultural marketing strategies should be utilised to target potential participants with different cultural backgroundsen_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherElsevier Ltd.en_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom806en_US
dc.relation.ispartofpageto819en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalTourism Managementen_US
dc.relation.ispartofvolume28en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode370403en_US
dc.subject.fieldofresearchcode350508en_US
dc.titleThe role of socio-psychological and culture-education motives in marketing international sport tourism: A cross-cultural perspectiveen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2007
gro.hasfulltextNo Full Text


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