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dc.contributor.authorBodey, Kellien_US
dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorGrace, Debraen_US
dc.contributor.editorDr Maree Thyne, Dr Kenneth, R. Deans, Ass Prof Juergen Gnothen_US
dc.date.accessioned2017-05-03T12:55:17Z
dc.date.available2017-05-03T12:55:17Z
dc.date.issued2007en_US
dc.date.modified2009-10-14T22:13:29Z
dc.identifier.refurihttp://www.anzmac07.otago.ac.nz/index.aspxen_AU
dc.identifier.urihttp://hdl.handle.net/10072/17744
dc.description.abstractThe economic and social contribution of franchising is widely reported. However, little research has examined the factors influencing the achievement of the four franchising imperatives (i.e., unit growth, uniformity, local responsiveness and system-wide adaptation). Based on the seminal work of Bradach (1995), the four franchising imperatives were found to be key elements driving franchise success. This paper will explore the four franchising imperatives within the context of multiple-unit franchising. This represents and important gap in the organizational choice literature. The purpose of this research was to identify those factors which may enable or hinder the achievement of the four franchising imperatives in plural franchising arrangements. An exploratory convergent interviewing approach was used to collect data from a sample of 16 respondents. A series of eight propositions derived from the qualitative stage of this research are presented for later quantitative testing. The results suggest that the four franchising imperatives are best achieved through the provision of rewards systems and business growth models, professional development training, timely communication with head office staff, and allowing informal flexibility beyond contract provisions. Key factors that may hinder the achievement the four imperatives include a lack of franchisor-initiated innovation and chain franchisee decision-making involvement, franchisee personality and costs of compliance.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent47932 bytes
dc.format.extent25038 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherUniversity of otagoen_US
dc.publisher.placeNew Zealanden_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2007/papers/KBodey_1.pdfen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2007en_US
dc.relation.ispartofconferencetitle2007 ANZMAC Conferenceen_US
dc.relation.ispartofdatefrom2007-12-03en_US
dc.relation.ispartofdateto2007-12-05en_US
dc.relation.ispartoflocationDunedin, New Zealanden_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350209en_US
dc.titleCritical Factors which Assist or Hinder the Achievement of the Four Franchising Imperativesen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2007. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2007
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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