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dc.contributor.authorMerrilees, Bill
dc.contributor.authorMiller, Dale
dc.contributor.authorHerington, Carmel
dc.contributor.authorSmith, Christine
dc.date.accessioned2017-09-07T04:43:58Z
dc.date.available2017-09-07T04:43:58Z
dc.date.issued2007
dc.date.modified2010-07-12T06:39:08Z
dc.identifier.issn10835423en_US
dc.identifier.doi10.3727/108354207783227975en_US
dc.identifier.urihttp://hdl.handle.net/10072/17962
dc.description.abstractUsually destination branding is looked at from the visitor's perspective. However, previous literature does not adequately address the perceptions that residents have of their own place of residence. The residents are a major stakeholder in tourism and their perspective has been overlooked, other than their views about tourists. To analyze this perspective, a structural model is developed to explain the formation of residents' attitude to their city brand (Brand Cairns) and further the path to explaining intentions of residents to act as "occasional tourists" in their own city. The statistical tests demonstrate the validity of the structural model.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherCognizant Communication Corporationen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom409en_US
dc.relation.ispartofpageto417en_US
dc.relation.ispartofissue5/6en_US
dc.relation.ispartofjournalTourism Analysisen_US
dc.relation.ispartofvolume12en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleBrand Cairns: An Insider (resident) Stakeholder Perspectiveen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
dc.description.versionPublisheden_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2007 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_US
gro.date.issued2007
gro.hasfulltextFull Text


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