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  • Discourses of authenticity within a pagan community: The emergence of the "fluffy bunny" sanction

    Author(s)
    Coco, Angela
    Woodward, Ian
    Griffith University Author(s)
    Woodward, Ian S.
    Year published
    2007
    Metadata
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    Abstract
    The commodification of the religious impulse finds its most overt expression in the New Age movement and its subculture neopaganism. This article examines discourses in the pagan community in an Australian state. Pagans, who have been characterized as individualist, eclectic, and diverse in their beliefs and practices, network through electronic mail discussion lists and chat forums as well as through local and national offline gatherings. We explore community building and boundary defining communications in these discourses. In particular, we examine interactions that reveal the mobilization of pagans' concern with authenticity ...
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    The commodification of the religious impulse finds its most overt expression in the New Age movement and its subculture neopaganism. This article examines discourses in the pagan community in an Australian state. Pagans, who have been characterized as individualist, eclectic, and diverse in their beliefs and practices, network through electronic mail discussion lists and chat forums as well as through local and national offline gatherings. We explore community building and boundary defining communications in these discourses. In particular, we examine interactions that reveal the mobilization of pagans' concern with authenticity in the context of late-capitalism, consumer lifestyles, and media representations of the "craft." Our analysis highlights a series of tensions in pagans' representations of and engagement with consumer culture which are evident in everyday pagan discourse. These notions of in/authenticity are captured by invoking the "fluffy bunny" sanction.
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    Journal Title
    Journal of Contemporary Ethnography
    Volume
    36
    Issue
    5
    Subject
    Specialist Studies in Education
    Anthropology
    Sociology
    Publication URI
    http://hdl.handle.net/10072/18157
    Collection
    • Journal articles

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