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dc.contributor.authorDann, Stephen
dc.contributor.authorHarris, Phil
dc.contributor.authorSullivan Mort, Gillian
dc.contributor.authorFry, Marie-Louise
dc.contributor.authorBinney, Wayne
dc.contributor.editorPhil Harris
dc.date.accessioned2017-05-03T11:41:02Z
dc.date.available2017-05-03T11:41:02Z
dc.date.issued2007
dc.date.modified2009-10-30T04:42:09Z
dc.identifier.issn14723891
dc.identifier.doi10.1002/pa.269
dc.identifier.urihttp://hdl.handle.net/10072/18179
dc.description.abstractThe paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges. 哯cial marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify and classify the boundaries of social marketing against social change techniques. 堠Nonprofit marketing is pursuing the dual research agenda of developing the theory and practice of social entrepreneurship whilst seeking deeper consumer-based research to understand motivations for charitable behaviour and gift giving. 堐olitical Marketing's research agenda looks for an increase in the level of background research, core data and market research to use as a basis for developing more advanced theoretical and practical models. In addition, as political marketing is being transferred internationally between a range of political and electoral systems, there is a need for comparative research into both the relevance and effectiveness of these techniques to isolate nation independent and nation dependent political marketing strategies and campaigns.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherWiley
dc.publisher.placeUnited States
dc.publisher.urihttp://www3.interscience.wiley.com/journal/110484432/home
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom291
dc.relation.ispartofpageto304
dc.relation.ispartofissue3
dc.relation.ispartofjournalJournal of Public Affairs
dc.relation.ispartofvolume7
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleReigniting the fire: a contemporary research agenda for social, political and nonprofit marketing
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2007 John Wiley & Sons, Ltd. Self-archiving of the author-manuscript version is not yet supported by this publisher. Please refer to the journal link for access to the definitive, published version or contact the author for more information.
gro.date.issued2007
gro.hasfulltextNo Full Text
gro.griffith.authorSullivan Mort, Gillian
gro.griffith.authorFry, Marie-Louise


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