Multiple roles for branding in international marketing

Author(s)

Small, J

Melewar, T

Yin Wong, H

Merrilees, B

Griffith University Author(s)

Merrilees, Bill J.

Year published

2007

Metadata

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Journal Title

International Marketing Review

Volume

24

Issue

4

Subject

Marketing

Tourism

Publication URI

http://hdl.handle.net/10072/18192

Collection

Journal articles