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  • Measuring firm-employee relationship strength

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    50190_1.pdf (16.22Mb)
    Author(s)
    Herington, Carmel
    W. Johnson, Lester
    Scott, Don
    Griffith University Author(s)
    Herington, Carmel A.
    Year published
    2007
    Metadata
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    Abstract
    This article reports the findings from an assessment of a measure used to determine levels of firm-employee relationship strength. The measure utilized was originally designed to measure relationship strength in industrial buyer-supplier relationships. The purpose was to determine if this scale could be adapted to measure firm-employee relationship strength. A secondary purpose was to determine if it were possible to begin to move towards developing a generalized measure of relationship strength for use in various relationship marketing situations, through this initial adaptation and application of a measure from one ...
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    This article reports the findings from an assessment of a measure used to determine levels of firm-employee relationship strength. The measure utilized was originally designed to measure relationship strength in industrial buyer-supplier relationships. The purpose was to determine if this scale could be adapted to measure firm-employee relationship strength. A secondary purpose was to determine if it were possible to begin to move towards developing a generalized measure of relationship strength for use in various relationship marketing situations, through this initial adaptation and application of a measure from one relationship to another. Support was found for a single factor firm-employee relationship strength construct. Convergent validity was also established. The results provide support for developing a generalisable measure of relationship strength for different marketing relationships. The assessed measure is considered useful as an overall indication of the strength level of a marketing relationship. Future research should explore a more detailed and in-depth measure of relationship strength and also test the generalisability of the scale for measuring other marketing relationships, for example employee-customer relationships, alliance partners, etc.
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    Journal Title
    Australasian Marketing Journal
    Volume
    15
    Issue
    3
    Publisher URI
    http://www.anzmac.org/Default.aspx?page=2074
    Copyright Statement
    © The Author(s) 2007. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted.For information about this conference please refer to the publisher's website or contact the authors.
    Subject
    Commerce, Management, Tourism and Services
    Publication URI
    http://hdl.handle.net/10072/18196
    Collection
    • Journal articles

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