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dc.contributor.authorHerington, Carmelen_US
dc.contributor.authorScott, Donen_US
dc.contributor.authorW. Johnson, Lesteren_US
dc.contributor.editorRichard Vareyen_US
dc.date.accessioned2017-04-04T19:50:44Z
dc.date.available2017-04-04T19:50:44Z
dc.date.issued2007en_US
dc.date.modified2009-10-30T04:43:39Z
dc.identifier.issn14413582en_US
dc.identifier.urihttp://hdl.handle.net/10072/18196
dc.description.abstractThis article reports the findings from an assessment of a measure used to determine levels of firm-employee relationship strength. The measure utilized was originally designed to measure relationship strength in industrial buyer-supplier relationships. The purpose was to determine if this scale could be adapted to measure firm-employee relationship strength. A secondary purpose was to determine if it were possible to begin to move towards developing a generalized measure of relationship strength for use in various relationship marketing situations, through this initial adaptation and application of a measure from one relationship to another. Support was found for a single factor firm-employee relationship strength construct. Convergent validity was also established. The results provide support for developing a generalisable measure of relationship strength for different marketing relationships. The assessed measure is considered useful as an overall indication of the strength level of a marketing relationship. Future research should explore a more detailed and in-depth measure of relationship strength and also test the generalisability of the scale for measuring other marketing relationships, for example employee-customer relationships, alliance partners, etc.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent17010687 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAustralian and New Zealand Marketing Academyen_US
dc.publisher.placeNew Zealanden_US
dc.publisher.urihttp://www.anzmac.org/Default.aspx?page=2074en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom69en_US
dc.relation.ispartofpageto82en_US
dc.relation.ispartofissue3en_AU
dc.relation.ispartofjournalAustralasian Marketing Journalen_US
dc.relation.ispartofvolume15en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleMeasuring firm-employee relationship strengthen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2007. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted.For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2007
gro.hasfulltextFull Text


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