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dc.contributor.authorWong, Ho-Yinen_US
dc.contributor.authorMerrilees, Billen_US
dc.date.accessioned2017-04-24T11:13:33Z
dc.date.available2017-04-24T11:13:33Z
dc.date.issued2007en_US
dc.date.modified2008-05-02T02:49:01Z
dc.identifier.issn0965-254Xen_US
dc.identifier.urihttp://hdl.handle.net/10072/18200
dc.description.abstractMarketing strategy and innovation were found to influence brand performance. In turn, brand orientation moderated the path from marketing strategy to brand performance.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherRoutledgeen_US
dc.publisher.placeUKen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom443en_US
dc.relation.ispartofpageto458en_US
dc.relation.ispartofeditionDecemberen_US
dc.relation.ispartofissue5en_US
dc.relation.ispartofjournalJournal of Strategic Marketingen_US
dc.relation.ispartofvolume15en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleClosing the marketing strategy to performance gap: the role of brand orientationen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2007
gro.hasfulltextNo Full Text


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