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Examining Attitude Strength in Team Attachment: Form, Function and Effect.
Abstract
The current study presents a causal model and experiment illustrating how attitude properties form, function and effect information processing toward a sport team. Attitude properties form complexity, consistency, and conviction that stimulates two attitude functions, accessibility and centrality, which subsequently effect an attitude's durability and treatment of information.The current study presents a causal model and experiment illustrating how attitude properties form, function and effect information processing toward a sport team. Attitude properties form complexity, consistency, and conviction that stimulates two attitude functions, accessibility and centrality, which subsequently effect an attitude's durability and treatment of information.
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Conference Title
Developments in Marketing Science : proceedings of the annual conference of the Academy of Marketing Science