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Examining Attitude Strength in Team Attachment: Form, Function and Effect.
Abstract
The current study presents a causal model and experiment illustrating how attitude properties form, function and effect information processing toward a sport team. Attitude properties form complexity, consistency, and conviction that stimulates two attitude functions, accessibility and centrality, which subsequently effect an attitude's durability and treatment of information.
Conference Title
Developments in Marketing Science : proceedings of the annual conference of the Academy of Marketing Science