Show simple item record

dc.contributor.authorRoberts, Janeen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.editorM. Beverland A. Lindgreen J. Napolien_US
dc.date.accessioned2017-04-24T11:13:34Z
dc.date.available2017-04-24T11:13:34Z
dc.date.issued2007en_US
dc.date.modified2008-05-07T09:11:36Z
dc.identifier.issn08858624en_US
dc.identifier.urihttp://hdl.handle.net/10072/18462
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmerald Group Publishing Limiteden_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationYen_AU
dc.relation.ispartofpagefrom410en_US
dc.relation.ispartofpageto417en_US
dc.relation.ispartofissue6en_US
dc.relation.ispartofjournalJournal of Business & Industrial Marketingen_US
dc.relation.ispartofvolume22en_US
dc.rights.retentionNen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleMultiple roles of brands in business-to-business servicesen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2007
gro.hasfulltextNo Full Text


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record