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dc.contributor.authorRoberts, Jane
dc.contributor.authorMerrilees, Bill
dc.contributor.editorBeverland, M.
dc.contributor.editorLindgreen, A.
dc.contributor.editorNapoli, J.
dc.date.accessioned2017-05-03T13:59:42Z
dc.date.available2017-05-03T13:59:42Z
dc.date.issued2007
dc.date.modified2008-05-07T09:11:36Z
dc.identifier.issn08858624
dc.identifier.urihttp://hdl.handle.net/10072/18462
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group Publishing Limited
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationY
dc.relation.ispartofpagefrom410
dc.relation.ispartofpageto417
dc.relation.ispartofissue6
dc.relation.ispartofjournalJournal of Business & Industrial Marketing
dc.relation.ispartofvolume22
dc.rights.retentionN
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchStrategy, management and organisational behaviour
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3507
dc.titleMultiple roles of brands in business-to-business services
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2007
gro.hasfulltextNo Full Text
gro.griffith.authorMerrilees, Bill J.
gro.griffith.authorRoberts, Jane R.


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    Contains articles published by Griffith authors in scholarly journals.

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