dc.contributor.author | Roberts, Jane | |
dc.contributor.author | Merrilees, Bill | |
dc.contributor.editor | Beverland, M. | |
dc.contributor.editor | Lindgreen, A. | |
dc.contributor.editor | Napoli, J. | |
dc.date.accessioned | 2017-05-03T13:59:42Z | |
dc.date.available | 2017-05-03T13:59:42Z | |
dc.date.issued | 2007 | |
dc.date.modified | 2008-05-07T09:11:36Z | |
dc.identifier.issn | 08858624 | |
dc.identifier.uri | http://hdl.handle.net/10072/18462 | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Emerald Group Publishing Limited | |
dc.publisher.place | United Kingdom | |
dc.relation.ispartofstudentpublication | Y | |
dc.relation.ispartofpagefrom | 410 | |
dc.relation.ispartofpageto | 417 | |
dc.relation.ispartofissue | 6 | |
dc.relation.ispartofjournal | Journal of Business & Industrial Marketing | |
dc.relation.ispartofvolume | 22 | |
dc.rights.retention | N | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearch | Strategy, management and organisational behaviour | |
dc.subject.fieldofresearchcode | 3506 | |
dc.subject.fieldofresearchcode | 3507 | |
dc.title | Multiple roles of brands in business-to-business services | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2007 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Merrilees, Bill J. | |
gro.griffith.author | Roberts, Jane R. | |