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dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorFenech, Tinoen_US
dc.date.accessioned2017-05-03T13:59:42Z
dc.date.available2017-05-03T13:59:42Z
dc.date.issued2007en_US
dc.date.modified2008-05-07T09:11:41Z
dc.identifier.issn00198501en_US
dc.identifier.urihttp://hdl.handle.net/10072/18464
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherElsevieren_US
dc.publisher.placeUKen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom44en_US
dc.relation.ispartofpageto49en_US
dc.relation.ispartofjournalIndustrial Marketing Managementen_US
dc.relation.ispartofvolume36en_US
dc.rights.retentionNen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleFrom catalog to Web: B2B multi-channel marketing strategyen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2007
gro.hasfulltextNo Full Text


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    Contains articles published by Griffith authors in scholarly journals.

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