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dc.contributor.authorRugimbana, Robert
dc.contributor.editorDr. Jillian Farquhar
dc.date.accessioned2017-05-03T14:36:49Z
dc.date.available2017-05-03T14:36:49Z
dc.date.issued2007
dc.date.modified2008-05-07T09:12:27Z
dc.identifier.issn02652323
dc.identifier.urihttp://hdl.handle.net/10072/18480
dc.description.abstractAbstract: Purpose - The purpose of this research is to address the important question of how to attract and retain a fragmented and ecologically diverse youth segment in a rapidly changing retail banking sector such as Malaysia.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group Publishing Limited
dc.publisher.placeLondon UK
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom06
dc.relation.ispartofpageto21
dc.relation.ispartofissue1
dc.relation.ispartofjournalInternational Journal of Bank Marketing
dc.relation.ispartofvolume25
dc.rights.retentionY
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.titleYouth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e-banking service preferences
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2007
gro.hasfulltextNo Full Text
gro.griffith.authorRugimbana, Robert


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    Contains articles published by Griffith authors in scholarly journals.

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