dc.contributor.author | Rugimbana, Robert | |
dc.contributor.editor | Dr. Jillian Farquhar | |
dc.date.accessioned | 2017-05-03T14:36:49Z | |
dc.date.available | 2017-05-03T14:36:49Z | |
dc.date.issued | 2007 | |
dc.date.modified | 2008-05-07T09:12:27Z | |
dc.identifier.issn | 02652323 | |
dc.identifier.uri | http://hdl.handle.net/10072/18480 | |
dc.description.abstract | Abstract: Purpose - The purpose of this research is to address the important question of how to attract and retain a fragmented and ecologically diverse youth segment in a rapidly changing retail banking sector such as Malaysia. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Emerald Group Publishing Limited | |
dc.publisher.place | London UK | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 06 | |
dc.relation.ispartofpageto | 21 | |
dc.relation.ispartofissue | 1 | |
dc.relation.ispartofjournal | International Journal of Bank Marketing | |
dc.relation.ispartofvolume | 25 | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Business and Management | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearchcode | 1503 | |
dc.subject.fieldofresearchcode | 1505 | |
dc.title | Youth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e-banking service preferences | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2007 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Rugimbana, Robert | |