Spin doctors, citizens and democracy
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Investigates the operation of "spin" in politics and argues that in a mass society, the mass media is the main conduit for political debate and that for democracy to work in this environment requires citizens to engage with the media and to do that they require the capability to spin their message.
Government Communication in Australia
© 2007 Cambridge University Press. The author-version of this chapter will be available for download 12 months after publication. Please refer to the publisher's website for access to the definitive, published version.