Ready or not? That is the question for Consumer Technology Acceptance
MetadataShow full item record
In this paper, we try to explore the factors that might accelerate consumer technology adoption behaviour by asking "What is it that makes technology readily embraced?" The research is to explore factors influencing technology adoption together with technology readiness, and the role of alternative technology. Two prominent constructs, Alternative Technology (AT) and Ready for Use (RU), are presented for further study.
2007 ANZMAC Conference Proceedings