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dc.contributor.authorWakeley, Tim
dc.contributor.authorE. Earl, Peter
dc.contributor.editorDr Jacqueline Kam
dc.date.accessioned2017-05-03T15:12:07Z
dc.date.available2017-05-03T15:12:07Z
dc.date.issued2007
dc.date.modified2008-06-13T05:36:45Z
dc.identifier.issn17402832
dc.identifier.urihttp://hdl.handle.net/10072/18627
dc.description.abstractInappropriate conjectures of how customers will see new products can result in poor sales when strategists venture into uncharted territory. Here we try to show how evolutionary economics, broadly defined, can help managers make better conjectures. We first examine the implications of consumers choosing to buy products on the basis of hierarchical checklists for product characteristics rather than making trade-offs between characteristics in the manner often assumed. We then examine how strategic myopia and a misunderstanding of the role of product standards can arise because managers are blinkered in their understanding of the context in which consumers make choices and use products. When firms move from a product based on one technology to a product based on a new one, the role of product standards may change completely. Our analysis is illustrated throughout with examples, with special attention paid to the case of Kodak and the development of digital photography.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherInderscience Enterprises Ltd
dc.publisher.placeUK
dc.publisher.urihttp://inderscience.metapress.com/link.asp?id=anq8una7ky9amlh0
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom24
dc.relation.ispartofpageto38
dc.relation.ispartofissue1
dc.relation.ispartofjournalInternational Journal of Technology Intelligence & Planning
dc.relation.ispartofvolume3
dc.rights.retentionY
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchcode1503
dc.titleConjectures about future wants: some insights from evolutionary economics with reference to digital photography
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Accounting, Finance and Economics
gro.date.issued2007
gro.hasfulltextNo Full Text
gro.griffith.authorWakeley, Tim M.


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