Consumer Search of the Web: An Exploratory Analysis of Antecedents of Web Search Satisfaction

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Author(s)
Hodkinson, Christopher
Kiel, Geoffrey
Griffith University Author(s)
Year published
2003
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Show full item recordAbstract
This article explores consumer Web-search satisfaction. It commences with a brief overview
of the concepts consumer information search and consumer satisfaction. Consumer Web
adoption issues are then briefly discussed and the importance of consumer search satisfaction
is highlighted in relation to the adoption of the Web as an additional source of consumer
information. Research hypotheses are developed and the methodology of a large scale
consumer experiment to record consumer Web search behaviour is described. The hypotheses
are tested and the data explored in relation to post-Web-search satisfaction. The results
suggest ...
View more >This article explores consumer Web-search satisfaction. It commences with a brief overview of the concepts consumer information search and consumer satisfaction. Consumer Web adoption issues are then briefly discussed and the importance of consumer search satisfaction is highlighted in relation to the adoption of the Web as an additional source of consumer information. Research hypotheses are developed and the methodology of a large scale consumer experiment to record consumer Web search behaviour is described. The hypotheses are tested and the data explored in relation to post-Web-search satisfaction. The results suggest that consumer post-Web-search satisfaction judgments may be derived from subconscious judgments of Web search efficiency, an empirical calculation of which is problematic in unlimited information environments such as the Web. The results are discussed and a future research agenda is briefly outlined.
View less >
View more >This article explores consumer Web-search satisfaction. It commences with a brief overview of the concepts consumer information search and consumer satisfaction. Consumer Web adoption issues are then briefly discussed and the importance of consumer search satisfaction is highlighted in relation to the adoption of the Web as an additional source of consumer information. Research hypotheses are developed and the methodology of a large scale consumer experiment to record consumer Web search behaviour is described. The hypotheses are tested and the data explored in relation to post-Web-search satisfaction. The results suggest that consumer post-Web-search satisfaction judgments may be derived from subconscious judgments of Web search efficiency, an empirical calculation of which is problematic in unlimited information environments such as the Web. The results are discussed and a future research agenda is briefly outlined.
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Conference Title
ANZMAC 2003 Proceedings
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Copyright Statement
© The Author(s) 2003. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).