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dc.contributor.convenorProf Gus Geursen
dc.contributor.authorHodkinson, Christopher
dc.contributor.authorKiel, Geoffrey
dc.contributor.editorDr Rachel Kennedy
dc.date.accessioned2018-04-03T04:51:48Z
dc.date.available2018-04-03T04:51:48Z
dc.date.issued2003
dc.date.modified2007-03-10T05:36:35Z
dc.identifier.urihttp://hdl.handle.net/10072/1875
dc.description.abstractThis article explores consumer Web-search satisfaction. It commences with a brief overview of the concepts consumer information search and consumer satisfaction. Consumer Web adoption issues are then briefly discussed and the importance of consumer search satisfaction is highlighted in relation to the adoption of the Web as an additional source of consumer information. Research hypotheses are developed and the methodology of a large scale consumer experiment to record consumer Web search behaviour is described. The hypotheses are tested and the data explored in relation to post-Web-search satisfaction. The results suggest that consumer post-Web-search satisfaction judgments may be derived from subconscious judgments of Web search efficiency, an empirical calculation of which is problematic in unlimited information environments such as the Web. The results are discussed and a future research agenda is briefly outlined.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherAustralian and New Zealand Marketing Academy
dc.publisher.placeSouth Australia
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartofbookorjournalANZMAC 2003 Proceedings
dc.relation.ispartofconferencenameANZMAC 2003 Conference Adelaide
dc.relation.ispartofconferencetitleANZMAC 2003 Proceedings
dc.relation.ispartofdatefrom2003-12-01
dc.relation.ispartofdateto2003-12-03
dc.relation.ispartoflocationAdelaide, SA
dc.subject.fieldofresearchcode350204
dc.titleConsumer Search of the Web: An Exploratory Analysis of Antecedents of Web Search Satisfaction
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionPublished
gro.facultyGriffith Business School, Dept of Employment Relations and Human Resources
gro.rights.copyright© The Author(s) 2003. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2003
gro.hasfulltextFull Text
gro.griffith.authorHodkinson, Christopher


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