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dc.contributor.convenorN/Aen_AU
dc.contributor.authorRoberts, Janeen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.editorProfessor Gus Geursen, Dr Rachel Kennedy and Monica Toloen_US
dc.date.accessioned2017-04-24T11:13:26Z
dc.date.available2017-04-24T11:13:26Z
dc.date.issued2003en_US
dc.date.modified2010-07-09T02:57:45Z
dc.identifier.urihttp://hdl.handle.net/10072/1901
dc.description.abstractThis paper examines the relationship between shopping centre managers and tenants and aims to extend the relationship marketing literature to include the shopping centre environment. Specifically, it explores the importance of trust on the cooperative potential between tenants and shopping centre managers. The exploratory results would indicate that trust is an important antecedent to cooperation, and further, cooperation has an impact on centre management performance. Therefore if centre managers were exploring ways to improve their performance, they may consider looking for more cooperative opportunities within their centre.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent270458 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeAdelaideen_US
dc.publisher.urihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/index.phpen_AU
dc.relation.ispartofconferencenameANZMAC 2003: celebration of ehrenberg and bass: Marketing discoveries, knowledge and contributionen_US
dc.relation.ispartofconferencetitleCelebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution: Proceedingsen_US
dc.relation.ispartofdatefrom2003-12-01en_US
dc.relation.ispartofdateto2003-12-03en_US
dc.relation.ispartoflocationAdelaideen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleManaging the relationship: does trust lead to cooperation?en_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.rights.copyrightCopyright remains with the authors 2003. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2003
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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