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dc.contributor.convenorN/Aen_AU
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorDr Rachel Kennedyen_US
dc.date.accessioned2017-04-24T08:58:09Z
dc.date.available2017-04-24T08:58:09Z
dc.date.issued2003en_US
dc.date.modified2009-01-28T06:44:33Z
dc.identifier.urihttp://hdl.handle.net/10072/1913
dc.description.abstractOur aim is to understand better why there is a variability of performance among franchisees in a given system. Although we intend to eventually use a quantitative framework, it was felt important to initially use a qualitative, case study approach, to get a clearer picture of the main issues and parameters. Nine franchisees across three systems were interviewed, with the results reported here. Major contrasts have been identified between high and average franchisee performers in terms of their marketing and management practices.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent319686 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeAdelaideen_US
dc.publisher.urihttp://www.anzmac.orgen_AU
dc.relation.ispartofconferencenameANZMAC 2003en_US
dc.relation.ispartofconferencetitleCelebration of ehrenberg and bass: marketing discoveries, knowledge and contributionen_US
dc.relation.ispartofdatefrom2003-12-01en_US
dc.relation.ispartofdateto2003-12-03en_US
dc.relation.ispartoflocationAdelaideen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleHidden superior marketing systems of franchisees: a comparison of high versus average performersen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2003. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2003
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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