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  • Franchisee-franchisor compatibility: It's a two-way street

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    23157_1.pdf (311.8Kb)
    Author(s)
    Lim, Jolene
    Frazer, Lorelle
    Griffith University Author(s)
    Frazer, Lorelle
    Year published
    2003
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    Abstract
    This paper aims to extend the current literature on franchisee-franchisor compatibility. The main focus of previous literature has been on franchisee selection and the importance of recruiting and selecting suitable candidates. However, the issue of choosing a suitable franchisor has been largely neglected, although it is argued here that franchisees need to be proactive in choosing a compatible franchisor. It is also argued that franchising provides a means of overcoming the problems associated with independent small business ownership, including human capital deficiencies. This paper proposes a model of competencies ...
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    This paper aims to extend the current literature on franchisee-franchisor compatibility. The main focus of previous literature has been on franchisee selection and the importance of recruiting and selecting suitable candidates. However, the issue of choosing a suitable franchisor has been largely neglected, although it is argued here that franchisees need to be proactive in choosing a compatible franchisor. It is also argued that franchising provides a means of overcoming the problems associated with independent small business ownership, including human capital deficiencies. This paper proposes a model of competencies and qualities of an ideal franchisor as a basis for potential franchisee consideration.
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    Conference Title
    Celebration of ehrenberg and bass: marketing discoveries, knowledge and contribution
    Publisher URI
    https://anzmac.wildapricot.org
    Copyright Statement
    © The Author(s) 2003. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
    Publication URI
    http://hdl.handle.net/10072/1914
    Collection
    • Conference outputs

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