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dc.contributor.convenorN/Aen_AU
dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorDr Rachel Kennedyen_US
dc.date.accessioned2017-04-24T08:58:09Z
dc.date.available2017-04-24T08:58:09Z
dc.date.issued2003en_US
dc.date.modified2010-07-09T03:07:54Z
dc.identifier.doihttp://www.anzmac.org/en_AU
dc.identifier.urihttp://hdl.handle.net/10072/1915
dc.description.abstractMost conceptual, exploratory and explanatory investigations into the motivations to enter franchising arrangements have taken only the situation of a traditional single unit owner-operator into account. Presumably, franchisees are attracted to these contractual vertical marketing networks as they become part of a larger, established system with a proven brand and consumer following, while retaining some independence and receiving financial support, and initial and ongoing operational assistance. However, multiple unit franchisees may differ from their single unit counterparts in terms of their experience, philosophical orientations and expectancies. Therefore, a single theoretical model of franchisee motivations that postulates symmetry of motives would be unrealistic and untenable. Instead this research aims to build theory through the presentation of a set of propositions that explains multiple unit franchising as a function of an individual's need for empowerment, anticipation of future scale economies, available financial liquidity, entrepreneurial orientation and desire to minimise future intra-system conflict. Overall, the qualitative findings clarified and confirmed the validity of the general propositions in preparation for future empirical testing.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent376348 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeAdelaideen_US
dc.publisher.urihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/index.phpen_AU
dc.relation.ispartofconferencenameANZMAC 2003en_US
dc.relation.ispartofconferencetitleCelebration of ehrenberg and bass: marketing discoveries, knowledge and contributionen_US
dc.relation.ispartofdatefrom2003-12-01en_US
dc.relation.ispartofdateto2003-12-03en_US
dc.relation.ispartoflocationAdelaideen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleMotivations for aspiring multiple unit franchisees in Australiaen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2003. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2003
gro.hasfulltextFull Text


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  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

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