dc.contributor.convenor | N/A | |
dc.contributor.author | Brown, Mark R. | |
dc.contributor.author | Pope, Nigel | |
dc.contributor.author | Voges, Kevin E. | |
dc.contributor.editor | Dr Rachel Kennedy | |
dc.date.accessioned | 2018-04-03T05:23:04Z | |
dc.date.available | 2018-04-03T05:23:04Z | |
dc.date.issued | 2003 | |
dc.date.modified | 2009-11-12T07:25:24Z | |
dc.identifier.uri | http://hdl.handle.net/10072/1917 | |
dc.description.abstract | A Solomon four-group experiment, controlling for order effects, examined the effect
of a sponsorship stimulus on consumers’ perceptions of concrete and abstract brand
attributes. Results for this study suggested that consumers who are aware of an
association between an event sponsorship and a brand demonstrate more favorable
perceptions of abstract brand attributes than those who are unaware of such an
association. The same favourable perceptions were not found for concrete brand
attributes. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | ANZMAC | |
dc.publisher.place | Adelaide | |
dc.publisher.uri | https://anzmac.wildapricot.org | |
dc.relation.ispartofconferencename | ANZMAC 2003 | |
dc.relation.ispartofconferencetitle | Celebration of ehrenberg and bass: marketing discoverties, knowledge and contribution | |
dc.relation.ispartofdatefrom | 2003-12-01 | |
dc.relation.ispartofdateto | 2003-12-03 | |
dc.relation.ispartoflocation | Adelaide | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
dc.description.version | Version of Record (VoR) | |
gro.rights.copyright | © The Author(s) 2003. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s). | |
gro.date.issued | 2003 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Pope, Nigel K. | |