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dc.contributor.convenorN/A
dc.contributor.authorBrown, Mark R.
dc.contributor.authorPope, Nigel
dc.contributor.authorVoges, Kevin E.
dc.contributor.editorDr Rachel Kennedy
dc.date.accessioned2018-04-03T05:23:04Z
dc.date.available2018-04-03T05:23:04Z
dc.date.issued2003
dc.date.modified2009-11-12T07:25:24Z
dc.identifier.urihttp://hdl.handle.net/10072/1917
dc.description.abstractA Solomon four-group experiment, controlling for order effects, examined the effect of a sponsorship stimulus on consumers’ perceptions of concrete and abstract brand attributes. Results for this study suggested that consumers who are aware of an association between an event sponsorship and a brand demonstrate more favorable perceptions of abstract brand attributes than those who are unaware of such an association. The same favourable perceptions were not found for concrete brand attributes.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherANZMAC
dc.publisher.placeAdelaide
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartofconferencenameANZMAC 2003
dc.relation.ispartofconferencetitleCelebration of ehrenberg and bass: marketing discoverties, knowledge and contribution
dc.relation.ispartofdatefrom2003-12-01
dc.relation.ispartofdateto2003-12-03
dc.relation.ispartoflocationAdelaide
dc.subject.fieldofresearchcode350204
dc.titleAn examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© The Author(s) 2003. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2003
gro.hasfulltextFull Text
gro.griffith.authorPope, Nigel K.


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    Contains papers delivered by Griffith authors at national and international conferences.

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