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dc.contributor.convenorV.L. Crittenden, Mike Ewing, B. Ramaseshen_AU
dc.contributor.authorWong, Ho Yinen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.editorJeffrey E. Lewinen_US
dc.date.accessioned2017-04-24T11:13:25Z
dc.date.available2017-04-24T11:13:25Z
dc.date.issued2003en_US
dc.date.modified2007-03-10T05:35:45Z
dc.identifier.urihttp://hdl.handle.net/10072/1918
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherCurtin University of Technologyen_US
dc.publisher.placePerthen_US
dc.relation.ispartofbookorjournalWorld Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environmenten_AU
dc.relation.ispartofconferencenameWorld Marketing Congress (Academy of Marketing Science)en_US
dc.relation.ispartofconferencetitleWorld Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environmenten_US
dc.relation.ispartofdatefrom2003-06-11en_US
dc.relation.ispartofdateto2003-06-14en_US
dc.relation.ispartoflocationPerthen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleMaking sense of branding in SMES: a case study approachen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.date.issued2003
gro.hasfulltextNo Full Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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