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  • A conceptual framework for integrating international branding and foreign market entry strategies

    Author(s)
    Wong, Ho Yin
    Merrilees, Bill
    Griffith University Author(s)
    Merrilees, Bill J.
    Wong, Ho Yin Y.
    Year published
    2003
    Metadata
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    Conference Title
    World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
    Publication URI
    http://hdl.handle.net/10072/1919
    Collection
    • Conference outputs

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