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dc.contributor.convenorN/Aen_AU
dc.contributor.authorLowe, Benjaminen_US
dc.contributor.authorAlpert, Franken_US
dc.contributor.editorGeraldine R. Henderson, Marian Chapman Mooreen_US
dc.date.accessioned2017-05-03T14:08:47Z
dc.date.available2017-05-03T14:08:47Z
dc.date.issued2003en_US
dc.date.modified2007-03-10T05:35:02Z
dc.identifier.urihttp://hdl.handle.net/10072/1928
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAmerican Marketing Associationen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofbookorjournalWhat's New? What's Next? In Marketing Theory, Education & Practiceen_AU
dc.relation.ispartofconferencename2003 AMA Winter Marketing Educators' Conferenceen_US
dc.relation.ispartofconferencetitleWhat's New? What's Next? In Marketing Theory, Education & Practiceen_US
dc.relation.ispartofdatefrom2003-02-14en_US
dc.relation.ispartofdateto2003-02-17en_US
dc.relation.ispartoflocationOrlando, Floridaen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleREVISITING CONSUMER PREFERENCE FORMATION AND PIONEER BRAND ADVANTAGE: IMPLICATIONS FOR FOLLOWER PRICING STRATEGYen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2003
gro.hasfulltextNo Full Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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