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dc.contributor.convenorProf. Gus Geursenen_AU
dc.contributor.authorGrace, Debraen_US
dc.contributor.authorO'Cass, Aronen_US
dc.contributor.editorDr Rachel Kennedyen_US
dc.date.accessioned2017-04-24T10:00:01Z
dc.date.available2017-04-24T10:00:01Z
dc.date.issued2003en_US
dc.date.modified2009-11-12T07:26:13Z
dc.identifier.doihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/papers/SER07_graced.pdfen_AU
dc.identifier.urihttp://hdl.handle.net/10072/1937
dc.description.abstractIt has long been recognized that marketing communications effects consumers' brand recall, brand choice, brand attitudes and purchase intentions. However, an important influence on the behavior of service consumers comes from communications that are essentially uncontrolled by the marketer. This study examines the role of marketer controlled and uncontrolled communications on aroused feelings and service brand attitudes. Data were gathered from retail store and bank customers related to specific service brands. The findings indicate that advertising has a significant effect on aroused feelings and brand attitudes, whereas WOM communications has a negative effect on brand attitudes.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent350319 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeAdelaideen_US
dc.publisher.urihttp://www.anzmac.org/en_AU
dc.relation.ispartofconferencenameANZMAC 2003en_US
dc.relation.ispartofconferencetitleCelebration of ehrenberg and bass: Marketing discoveries knowledge and contribution: Proceedingsen_US
dc.relation.ispartofdatefrom2003-12-01en_US
dc.relation.ispartofdateto2003-12-03en_US
dc.relation.ispartoflocationAdelaideen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleAn Examination of Service Brand Communicationsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2003. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2003
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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