A conceptual framework for entertainment consumption at shopping centres: An extension to functional congruity of satisfaction
MetadataShow full item record
Entertainment consumption has been an emerging activity in the shopping centre habitat. To address the lack of satisfaction research on entertainment consumption, a conceptual model is proposed discussing the potential determinants of satisfaction formation of entertainmentseeking shoppers. The proposed model provides an extension to a recent work by (Sit, Merrilees and Grace 2003) on entertainment consumption. Previous studies of consumer satisfaction have been dominated by the functional congruity models such as the expectations congruency and desires congruency (Patterson and Spreng 1997; Spreng, MacKenzie and Olshavsky 1996). However, these models appear to be less comprehensive for the satisfaction measurement of entertainment consumption. This is because the functional congruity models are based on the perceived discrepancy between functional attributes of a retail institution and consumers’ expectations or desires in relation to those attributes. However, as a form of hedonic consumption, entertainment consumption emphasises the attainment of affective experiences that provide self-gratification beyond functional outcomes (Babin, Darden and Griffin 1994; Hirschman and Holbrook 1982). Therefore, the proposed model aims to extend the functional congruity models by incorporating two psychological states, namely consumption motives and emotions. Propositions are derived and the research and managerial implications of the model are also presented.
Celebration of ehrenberg and bass: Marketing discoveries knowledge and contribution: Proceedings
© The Author(s) 2003. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.