EXPLORING THE IMPORTANCE OF PRE-CONSUMPTION AND CONSUMPTION BRAND DIMENSIONS OF SERVICE BRANDS.
Author(s)
Grace, Debra
O'Cass, Aron
Griffith University Author(s)
Year published
2003
Metadata
Show full item recordConference Title
World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment