dc.contributor.convenor | Victoria Crittenden, Mike Ewing, B Ramas | |
dc.contributor.author | Grace, Debra | |
dc.contributor.author | O'Cass, Aron | |
dc.contributor.editor | Jeffrey E. Lewin | |
dc.date.accessioned | 2017-05-03T12:55:29Z | |
dc.date.available | 2017-05-03T12:55:29Z | |
dc.date.issued | 2003 | |
dc.date.modified | 2007-03-10T05:35:20Z | |
dc.identifier.uri | http://hdl.handle.net/10072/1939 | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Academy of Marketing Science | |
dc.publisher.place | Perth | |
dc.relation.ispartofbookorjournal | World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment | |
dc.relation.ispartofconferencename | World Marketing Congress (Academy of Marketing Science) | |
dc.relation.ispartofconferencetitle | World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment | |
dc.relation.ispartofdatefrom | 2003-06-11 | |
dc.relation.ispartofdateto | 2003-06-14 | |
dc.relation.ispartoflocation | Perth | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | EXPLORING THE IMPORTANCE OF PRE-CONSUMPTION AND CONSUMPTION BRAND DIMENSIONS OF SERVICE BRANDS. | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2003 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Grace, Debra A. | |