Blood Donation: An Exploratory Study of Antecedents and Outcomes of Self-reported behaviour
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This research explores the antecedents and consequences of self-reported blood donation behaviour for females. A model is provided whereby firstly, the antecedents of blood donation behaviour are hypothesised to be involvement in the blood donation social issue and attitude towards the act of blood donation as a social issue. Secondly, it is hypothesised that the outcomes of blood donation behaviour are an assessment of consequences by individuals and arousal of feelings. The results indicated that both social issue involvement and attitude towards the social issue have significant effects on blood donation behaviour. In addition, blood donation behaviour was found to have a negative effect on subjective assessment of negative consequences and a positive effect on aroused feelings.
ANZMAC 2007 Conference Proceedings
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