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dc.contributor.authorFilo, Kevinen_US
dc.contributor.authorFunk, Danielen_US
dc.contributor.authorNeale, Larryen_US
dc.contributor.editorDr Maree Thyne, Dr Kenneth R. Deans, Assoc Prof Juergen Gnothen_US
dc.date.accessioned2017-04-24T11:50:47Z
dc.date.available2017-04-24T11:50:47Z
dc.date.issued2007en_US
dc.date.modified2009-10-14T22:15:14Z
dc.identifier.refurihttp://www.anzmac07.otago.ac.nz/anzmacCD/papers.htmlen_AU
dc.identifier.doihttp://www.anzmac.org/en_AU
dc.identifier.urihttp://hdl.handle.net/10072/19449
dc.description.abstractDemonstrating socially responsible behaviour has become increasingly important for corporations. Using the Psychological Continuum Model (PCM) as its theoretical framework, this paper examines the mediational role of corporate social responsibility (CSR) on the relationship between sport participation motivation, event attachment and purchase intent of a sport event's sponsors' products. A questionnaire was distributed to a sample of sport event participants (N=689) to measure sport participation motivation (recreation and charity), attachment to the event, CSR, and purchase intent of sponsors' products. Results reveal that CSR fully mediates the link between purchase intent and sport participation motivation and partially mediates the influence of attachment on purchase intent. The authors propose that corporations strategically align with sport events in which participants are attached to allow for CSR and the meaning elicited by the event to work jointly.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent100910 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAustralia & New Zealand Marketing Academyen_US
dc.publisher.placeNew Zealanden_US
dc.publisher.urihttp://www.sobmedia.commerce.otago.ac.nz/en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2007en_US
dc.relation.ispartofconferencetitleANZMAC 2007 Conference Proceedings: 3Rs reputation responsibility relevanceen_US
dc.relation.ispartofdatefrom2007-12-03en_US
dc.relation.ispartofdateto2007-12-05en_US
dc.relation.ispartoflocationDunedin New Zealanden_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleCorporate Social Responsibility and Sport Event Sponsorshipen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright remains with the authors 2007. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2007
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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