The purchasing experiences of Chinese tourism and hospitality students in Australia
Author(s)
Davidson, Michael
E.M.King, Brian
Griffith University Author(s)
Year published
2008
Metadata
Show full item recordAbstract
China is an important source of international students for tourism and hospitality degree courses in Australia. Based on a qualitative research project, this paper investigates the perceptions and experiences of Chinese students through the various stages of their purchasing process. A series of focus groups was conducted in Melbourne and on the Gold Coast to gather the views and experiences of students undertaking degree courses at the Master level. The researchers identified a number of critical issues arising through the course of selecting a masters degree courses. The key issues were Australia's destination image, the ...
View more >China is an important source of international students for tourism and hospitality degree courses in Australia. Based on a qualitative research project, this paper investigates the perceptions and experiences of Chinese students through the various stages of their purchasing process. A series of focus groups was conducted in Melbourne and on the Gold Coast to gather the views and experiences of students undertaking degree courses at the Master level. The researchers identified a number of critical issues arising through the course of selecting a masters degree courses. The key issues were Australia's destination image, the prevalence of the English language medium, affordability and the reputation for quality in tourism and hospitality education. Combined with the fairly relaxed entry procedures, these aspects constitute an attractive package of overall student benefits. Keywords: Purchasing experiences, Chinese students, tourism education.
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View more >China is an important source of international students for tourism and hospitality degree courses in Australia. Based on a qualitative research project, this paper investigates the perceptions and experiences of Chinese students through the various stages of their purchasing process. A series of focus groups was conducted in Melbourne and on the Gold Coast to gather the views and experiences of students undertaking degree courses at the Master level. The researchers identified a number of critical issues arising through the course of selecting a masters degree courses. The key issues were Australia's destination image, the prevalence of the English language medium, affordability and the reputation for quality in tourism and hospitality education. Combined with the fairly relaxed entry procedures, these aspects constitute an attractive package of overall student benefits. Keywords: Purchasing experiences, Chinese students, tourism education.
View less >
Journal Title
Journal of Hospitality & Tourism Education
Volume
20
Issue
1
Publisher URI
Copyright Statement
Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the authors for more information.
Subject
Curriculum and Pedagogy
Specialist Studies in Education
Tourism