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  • The purchasing experiences of Chinese tourism and hospitality students in Australia

    Author(s)
    Davidson, Michael
    E.M.King, Brian
    Griffith University Author(s)
    Davidson, Michael C.
    Year published
    2008
    Metadata
    Show full item record
    Abstract
    China is an important source of international students for tourism and hospitality degree courses in Australia. Based on a qualitative research project, this paper investigates the perceptions and experiences of Chinese students through the various stages of their purchasing process. A series of focus groups was conducted in Melbourne and on the Gold Coast to gather the views and experiences of students undertaking degree courses at the Master level. The researchers identified a number of critical issues arising through the course of selecting a masters degree courses. The key issues were Australia's destination image, the ...
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    China is an important source of international students for tourism and hospitality degree courses in Australia. Based on a qualitative research project, this paper investigates the perceptions and experiences of Chinese students through the various stages of their purchasing process. A series of focus groups was conducted in Melbourne and on the Gold Coast to gather the views and experiences of students undertaking degree courses at the Master level. The researchers identified a number of critical issues arising through the course of selecting a masters degree courses. The key issues were Australia's destination image, the prevalence of the English language medium, affordability and the reputation for quality in tourism and hospitality education. Combined with the fairly relaxed entry procedures, these aspects constitute an attractive package of overall student benefits. Keywords: Purchasing experiences, Chinese students, tourism education.
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    Journal Title
    Journal of Hospitality & Tourism Education
    Volume
    20
    Issue
    1
    Publisher URI
    https://www.tandfonline.com/toc/uhat20/20/1?nav=tocList
    Copyright Statement
    Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the authors for more information.
    Subject
    Curriculum and Pedagogy
    Specialist Studies in Education
    Tourism
    Publication URI
    http://hdl.handle.net/10072/20242
    Collection
    • Journal articles

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