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  • A confidence-based framework for business to consumer (B2C) mobile commerce adoption

    Author(s)
    Wong, Zoe
    Hsu, Chao-Jung
    Griffith University Author(s)
    Hsu, Chao-Jung
    Wong, Zoe K.
    Year published
    2008
    Metadata
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    Abstract
    The Technology Acceptance Model (TAM) has been considered to be fundamental in determining the acceptance of new technology in the past decades. The two beliefs, ease of use and usefulness, in the model may not, however, fully explain the consumers' behavior in an emerging environment, such as mobile commerce (m-commerce). This paper aims to develop a framework for m-commerce adoption in consumer decision-making processes. In this paper TAM has been adopted and extended to analyze successful m-commerce adoption. The key elements of the proposed confidence-based framework for B2C m-commerce adoption include psychological and ...
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    The Technology Acceptance Model (TAM) has been considered to be fundamental in determining the acceptance of new technology in the past decades. The two beliefs, ease of use and usefulness, in the model may not, however, fully explain the consumers' behavior in an emerging environment, such as mobile commerce (m-commerce). This paper aims to develop a framework for m-commerce adoption in consumer decision-making processes. In this paper TAM has been adopted and extended to analyze successful m-commerce adoption. The key elements of the proposed confidence-based framework for B2C m-commerce adoption include psychological and behavioral factors. Psychological factors include history-based confidence, institution-based confidence and personality-based confidence. Behavioral factors include perceived ease of use and perceived usefulness of the mobile application and technology.
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    Journal Title
    Personal and Ubiquitous Computing
    Volume
    12
    Issue
    1
    DOI
    https://doi.org/10.1007/s00779-006-0120-5
    Subject
    Distributed Computing
    Information Systems
    Design Practice and Management
    Publication URI
    http://hdl.handle.net/10072/20324
    Collection
    • Journal articles

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