Principles of corporate rebranding

Author(s)

Merrilees, Bill

Miller, Dale

Griffith University Author(s)

Merrilees, Bill J.

Year published

2008

Metadata

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Journal Title

European Journal of Marketing

Volume

42

Issue

5/6

DOI

https://doi.org/10.1108/03090560810862499

Subject

Commerce, management, tourism and services

Publication URI

http://hdl.handle.net/10072/20335

Collection

Journal articles