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  • Principles of corporate rebranding

    Author(s)
    Merrilees, Bill
    Miller, Dale
    Griffith University Author(s)
    Miller, Dale
    Merrilees, Bill J.
    Year published
    2008
    Metadata
    Show full item record
    Journal Title
    European Journal of Marketing
    Volume
    42
    Issue
    5/6
    DOI
    https://doi.org/10.1108/03090560810862499
    Subject
    Commerce, management, tourism and services
    Publication URI
    http://hdl.handle.net/10072/20335
    Collection
    • Journal articles

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