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dc.contributor.authorMerrilees, Bill
dc.contributor.authorMiller, Dale
dc.date.accessioned2017-05-03T13:59:44Z
dc.date.available2017-05-03T13:59:44Z
dc.date.issued2008
dc.date.modified2008-11-10T07:10:03Z
dc.identifier.issn0309-0566
dc.identifier.doi10.1108/03090560810862499
dc.identifier.urihttp://hdl.handle.net/10072/20335
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom537
dc.relation.ispartofpageto552
dc.relation.ispartofissue5/6
dc.relation.ispartofjournalEuropean Journal of Marketing
dc.relation.ispartofvolume42
dc.rights.retentionN
dc.subject.fieldofresearchCommerce, management, tourism and services
dc.subject.fieldofresearchcode35
dc.titlePrinciples of corporate rebranding
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2008
gro.hasfulltextNo Full Text
gro.griffith.authorMiller, Dale
gro.griffith.authorMerrilees, Bill J.


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    Contains articles published by Griffith authors in scholarly journals.

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