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dc.contributor.authorWong, Ho Yinen_US
dc.contributor.authorMerrilees, Billen_US
dc.date.accessioned2017-04-24T11:13:36Z
dc.date.available2017-04-24T11:13:36Z
dc.date.issued2008en_US
dc.date.modified2008-11-10T07:10:05Z
dc.identifier.issn10610421en_US
dc.identifier.doi10.1108/10610420810904112en_AU
dc.identifier.urihttp://hdl.handle.net/10072/20336
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmerald Group Publishingen_US
dc.publisher.placeUnited Kingdomen_US
dc.publisher.urihttp://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=fvp7rusvij0drjo5ppjcq4gjr2&id=jpbmen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom372en_US
dc.relation.ispartofpageto383en_US
dc.relation.ispartofissue6en_US
dc.relation.ispartofjournalJournal of Product & Brand Managementen_US
dc.relation.ispartofvolume17en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleThe performance benefits of being brand-orientateden_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2008
gro.hasfulltextNo Full Text


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