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dc.contributor.authorKing, Ceridwynen_US
dc.contributor.authorGrace, Debraen_US
dc.contributor.editorT C Melewar, Temi Abimbolaen_US
dc.date.accessioned2017-05-03T12:53:50Z
dc.date.available2017-05-03T12:53:50Z
dc.date.issued2008en_US
dc.date.modified2011-06-09T22:42:00Z
dc.identifier.issn1350231Xen_US
dc.identifier.doi10.1057/palgrave.bm.2007.48en_AU
dc.identifier.urihttp://hdl.handle.net/10072/20343
dc.description.abstractThe creation of a strong brand and the deliverance of perceived service quality are premised by employees' ability to deliver on customer expectations. No consideration has been given, however, to understanding the 'added value' encapsulated in an organisation's brand as a result of the operant resources (skills and knowledge) supplied by the organisation's human capital. This paper, therefore, explores the differential effect that internally oriented initiatives have on an organisation's human capital and its subsequent impact on the organisation's brand, from the employee's perspective. In-depth interviews were conducted with employees across a range of service industries and the results provide an insight into the creation of employee brand commitment. Furthermore, this exploratory study provides a solid platform for future research in this area.Journal of Brand Management (2008) 15, 358-372. doi:10.1057/palgrave.bm.2007.48; published online 7 December 2007 [ABSTRACT FROM AUTHOR]en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent62632 bytes
dc.format.extent234235 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherPalgrave Macmillanen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom358en_US
dc.relation.ispartofpageto372en_US
dc.relation.ispartofeditionMayen_US
dc.relation.ispartofissue5en_US
dc.relation.ispartofjournalThe Journal of Brand Managementen_US
dc.relation.ispartofvolume15en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleInternal Branding: Exploring the employees' perspectiveen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright 2008 Palgrave Macmillan. This is the author's post-peer-review version of an article published in The Journal of Brand Management. The definitive publisher-authenticated version Internal Branding:Exploring the employees' perspective, Vol. 15(5), pp. 358-372 is available online at: http://dx.doi.org/doi:10.1057/palgrave.bm.2007.48en_AU
gro.date.issued2008
gro.hasfulltextFull Text


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