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  • Cluster theory and competitive Advantage: the Torquay surfing experience

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    Author(s)
    Stewart, Bob
    Skinner, James
    Edwards, Allan
    Griffith University Author(s)
    Edwards, Allan L.
    Skinner, James
    Year published
    2008
    Metadata
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    Abstract
    This paper aims to explain the global expansion of the Rip Curl and Quiksilver surfing brands through the lens of Michael Porter's cluster theory of competitive advantage. Porter's cluster theory was used to identify the special features of the Torquay region in Australia, and explain how these features provided the conditions for the explosive international growth of these businesses. Data was collected though interviews, document analysis, and field trips to the Torquay region. The data was interpreted through the prism of Porter's cluster theory of competitive advantage. It was found that the successes of Rip Curl and ...
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    This paper aims to explain the global expansion of the Rip Curl and Quiksilver surfing brands through the lens of Michael Porter's cluster theory of competitive advantage. Porter's cluster theory was used to identify the special features of the Torquay region in Australia, and explain how these features provided the conditions for the explosive international growth of these businesses. Data was collected though interviews, document analysis, and field trips to the Torquay region. The data was interpreted through the prism of Porter's cluster theory of competitive advantage. It was found that the successes of Rip Curl and Quiksilver were not only the consequence of a historically strong surf culture but also the result of their ability to innovate and design superior surf products, develop strong inter-organisational synergies, and the international exposure from their association with the annual Bells Beach surfing contest.
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    Journal Title
    International Journal of Sport Management and Marketing
    Volume
    3
    Issue
    3
    Publisher URI
    http://www.inderscience.com/search/index.php?action=record&rec_id=17189&prevQuery=&ps=10&m=or
    DOI
    https://doi.org/10.1504/IJSMM.2008.017189
    Copyright Statement
    © 2008 Inderscience Publishers. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Human Movement and Sports Sciences
    Commercial Services
    Marketing
    Publication URI
    http://hdl.handle.net/10072/20872
    Collection
    • Journal articles

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