Testing take-up of academic concepts in an influential commercial tourism publication
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Many independent travelers read and rely on the Lonely Planetestination guidebooks. In 2006 the company published two global selections which effectively define its perspectives on adventure, culture and ecotourism. By analysing the content of these volumes, we can test whether information reaching individual tourists is congruent with relevant theoretical constructs. Broadly, it is: but it is less precise, comprehensive or up to date than published research, and relies more on example than synthesis. In addition, it has a strong emphasis on social aspects, commonly described as community ecotourism. Opportunities such as this, to analyse the affects of academic tourism research on commercial tourism publishing, are relatively rare. Keywords: adventure, code, destination, ecotourism, guidebooks, responsible
© 2008 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.