The Service Encounter
Author(s)
Sparks, Beverley
Weber, Karin
Griffith University Author(s)
Year published
2008
Metadata
Show full item recordBook Title
Handbook of Hospitality Operations and IT
Copyright Statement
Self-archiving is not yet supported by this publisher. Please refer to the publisher website or contact the author(s) for more information.
Subject
Marketing Management (incl. Strategy and Customer Relations)