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dc.contributor.authorMcManus, Lisaen_US
dc.contributor.authorGuilding, Christopheren_US
dc.contributor.editorProfessors Robin Roslender and Richard M.S. Wilsonen_US
dc.date.accessioned2017-05-03T13:04:18Z
dc.date.available2017-05-03T13:04:18Z
dc.date.issued2008en_US
dc.date.modified2012-08-20T22:38:56Z
dc.identifier.issn0267-257Xen_US
dc.identifier.doi10.1362/026725708X345515en_US
dc.identifier.urihttp://hdl.handle.net/10072/22300
dc.description.abstractA review of the marketing and accounting literatures has revealed that to date no previous study has examined the intersection of the marketing and accounting literatures pertinent to Customer Accounting (CA). This paper provides a synthesis of these two literatures by exploring the potential of CA. It updates the recent achievements in the CA literature from an accounting perspective and explores the nature of marketing based measures pertaining to customer marketing and management. It appears there is considerable potential for accountants to draw on points of focus raised in the marketing literature to further advance customer focused accounting measures of performance.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent178476 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherRoutledgeen_US
dc.publisher.placeScotlanden_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom771en_US
dc.relation.ispartofpageto795en_US
dc.relation.ispartofissue7-8en_US
dc.relation.ispartofjournalJournal of Marketing Managementen_US
dc.relation.ispartofvolume24en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleExploring the Potential of Customer Accounting: A Synthesis of the Accounting and Marketing Literaturesen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Accounting, Finance and Economicsen_US
gro.rights.copyrightCopyright 2008 Westburn Publishers. Published by Taylor & Francis. This is an electronic version of an article published in the Journal of Marketing Management, Vol. 24(7-8), 2008, pp. 771-795. The Journal of Marketing Management is available online at: http://www.tandfonline.com with the open URL of your article.en_US
gro.date.issued2008
gro.hasfulltextFull Text


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