Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework
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Author(s)
Stavros, Constantino
Pope, Nigel
Winzar, Hume
Pope, Nigel
Winzar, Hume
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Date
2008
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263979 bytes
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Sport Marketing Quarterly
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© 2008 West Virginia University. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
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Commercial Services
Marketing
Marketing