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dc.contributor.authorMcKenzie, Brenten_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.editorErdener Kaynaken_US
dc.date.accessioned2017-05-03T13:59:45Z
dc.date.available2017-05-03T13:59:45Z
dc.date.issued2008en_US
dc.date.modified2011-11-16T06:40:43Z
dc.identifier.issn10669868en_US
dc.identifier.doi10.1080/10669860802050193en_AU
dc.identifier.urihttp://hdl.handle.net/10072/22316
dc.description.abstractTransition economy research has emerged during the last two decades as a new lens for the examination of marketing and business phenomena. This study examines major theoretical and practical issues that must be addressed when conducting marketing research in transition economies. The paper is both conceptual in terms of integrating different streams of cultural research for transition economy study, and prescriptive in terms of recommendations for conducting marketing studies. Three inter-related fields of study, individualism=collectivism; value types; and World Values Surveys; serve as frameworks for developing a marketing research agenda in markets in transition. The existence of non-trivial differences between people, and therefore consumers, within transition versus developed economies is also reviewed. The relevance of such research is considered from the perspective of both academic and practitioner applications.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherTaylor & Francis Groupen_US
dc.publisher.placeUSAen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom119en_US
dc.relation.ispartofpageto146en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalJournal of East-West Businessen_US
dc.relation.ispartofvolume14en_US
dc.rights.retentionNen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleCross-cultural research in transition economies - A marketing perspective: From theory to practiceen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2008
gro.hasfulltextNo Full Text


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