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dc.contributor.authorAndrews, Lyndaen_US
dc.contributor.authorBoyle, Mareeen_US
dc.contributor.editorProfessor Len Tui Wirghten_US
dc.date.accessioned2017-05-03T14:25:26Z
dc.date.available2017-05-03T14:25:26Z
dc.date.issued2008en_US
dc.date.modified2009-11-02T05:27:35Z
dc.identifier.issn13522752en_US
dc.identifier.doi10.1108/13522750810845559en_AU
dc.identifier.urihttp://hdl.handle.net/10072/22318
dc.description.abstractThe purpose of this paper is extend marketing knowledge into perceived risk in online transactions beyond the current positivistic, hypotheses-driven research by providing qualitative insights into how individuals construct their accounts of perceived risk online. Additionally the study reported in this paper aims to explore how communication sources of influence both these subjective constructions and the individuals' behavioural experiences with transaction activity on the web.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmeralden_US
dc.publisher.placeLondonen_US
dc.publisher.urihttp://www.emeraldinsight.com/1352-2752.htmen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom59en_US
dc.relation.ispartofpageto75en_US
dc.relation.ispartofedition2008en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalQualitative Market Research: An International Journalen_US
dc.relation.ispartofvolume11en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode300700en_US
dc.titleConsumers' accounts of perceived risk online and the influence of communication sourcesen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2008
gro.hasfulltextNo Full Text


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