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  • Not just surviving, but Thriving: Perceived Strengths of Successful US-based Travel Agencies

    Author(s)
    Weaver, David
    Lawton, Laura
    Griffith University Author(s)
    Weaver, David B.
    Lawton, Laura J.
    Year published
    2008
    Metadata
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    Abstract
    In-depth interviews with owners of 19 exceptionally successful US-based travel agencies were analyzed using a ground theory approach to reveal customer service excellence, employee enrichment and effective networking as three core perceived strengths that comprise a theme of 'relationship building'. The latter is supported by a theme of 'facilitation' entailing diligent client selection, a culture of learning, high adaptability (related to technology and product realignment), scale, adherence to business basics, and owner optimism. Together, both themes suggest a macro-theme of 'deep commitment'. The results provide guidelines ...
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    In-depth interviews with owners of 19 exceptionally successful US-based travel agencies were analyzed using a ground theory approach to reveal customer service excellence, employee enrichment and effective networking as three core perceived strengths that comprise a theme of 'relationship building'. The latter is supported by a theme of 'facilitation' entailing diligent client selection, a culture of learning, high adaptability (related to technology and product realignment), scale, adherence to business basics, and owner optimism. Together, both themes suggest a macro-theme of 'deep commitment'. The results provide guidelines for aspiring travel agency owners
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    Journal Title
    International Journal of Tourism Research
    Volume
    10
    Subject
    Business and Management
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/22324
    Collection
    • Journal articles

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