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Not just surviving, but Thriving: Perceived Strengths of Successful US-based Travel Agencies
Abstract
In-depth interviews with owners of 19 exceptionally successful US-based travel agencies were analyzed using a ground theory approach to reveal customer service excellence, employee enrichment and effective networking as three core perceived strengths that comprise a theme of 'relationship building'. The latter is supported by a theme of 'facilitation' entailing diligent client selection, a culture of learning, high adaptability (related to technology and product realignment), scale, adherence to business basics, and owner optimism. Together, both themes suggest a macro-theme of 'deep commitment'. The results provide guidelines ...
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Journal Title
International Journal of Tourism Research
Volume
10